If you are a business owner who likes to stick to the traditional methods of advertising, you may be thinking of putting an ad in the yellow pages. While most people use the internet to find companies, some people still thumb through the phonebook to find them. If you are targeting these people in your marketing efforts, you should find out the best tips for placing an ad.
You first need to make sure your headline can grab their attention while saying something about your company. It needs to be short and to the point, but still informative. Then your additional ad copy can explain the details, such as reasons to pick your business over the others. If you have a slogan that usually works well, consider using this. If you are worried about this detail, think about hiring a copywriter with experience writing marketing content and ads. You need something unique, catchy, and persuasive, and if writing is not your strong point, you may need help.
Another thing to consider is how large the advertisement should be. You may be thinking about taking out a whole page in the phonebook, but this can be quite expensive, so make sure the results would be worth it. Clearly, your goal is to make back the money you spend, and then make a sizeable profit off that. You might want to start small, placing an advertisement that takes up about a quarter of the page. If you have success with that, then a medium sized one might work better. If that nets even better results and you think you can handle more customers, then you can consider going larger. Of course, if the medium advertisement does worse than the small one, you might want to either go back to the smaller kind, or stop advertising in the yellow pages altogether.
An additional detail to think about is the graphics and color. You have to draw the eye to your ad since it is in direct competition with others near it within the same category. This means you are encouraged to include a photo with it, even if it is a simple logo. Full color ads often do best since they are more eye-catching than the black and white kinds, but they are also more expensive, so be sure you have the budget for it. If you are unsure, consider getting advice from a graphic designer or full-service marketing company. This will cost money, but you should start seeing better results from your yellow pages advertisements, making it worth the funds.
If you do not know where to begin, and wish to start advertising with the yellow pages right away, you should probably get some expert advice. Consider a marketing expert, writer, or graphic designer, depending on what you need help with. Of course, you can also try it out on your own first, and then get some help depending on the results. Just consider your budget and the results you want to get from your advertising efforts.